Blog Hero

our blog

articles & resources

woman watching tv
April 8, 2022

How to Buy TV Advertising That Moves The Needle

Though many companies have shifted their media budget’s toward online advertising, television advertising is still the best way to hit a large, engaged audience in a short amount of time. […]

pandora vs spotify
March 16, 2022

A Deeper Look At Pandora vs. Spotify When It Comes To RTB Advertising

Online music streaming has continued to grow its audience exponentially over the past ten years, so it should be no surprise that advertisers have found new and creative ways to […]

watching tv syndication
February 18, 2022

What is TV Syndication?

TV syndication refers to the act of selling the rights for the distribution of TV shows to different TV stations, rather than broadcasting those shows only on a single station. […]

ott tv platforms
February 10, 2022

What Are OTT Platforms & How Are They Used By Advertisers?

Over-The-Top (OTT) platforms provide video streaming of original content in addition to or instead of traditional broadcast and cable television channels. Netflix, Disney+, Apple TV, and Hulu are among the most […]

buying tv audiences
January 29, 2022

How Brands Use TV Audience Data When Building Ad Campaigns

While traditional TV advertising is far from dead, the streaming audience size is rapidly catching up, especially with the introduction of new streaming services over the past several years. Along […]

radio advertising
August 15, 2020

Television and Radio Advertising – Does it Still Work?

What comes to mind when you hear, “I’m lovin’ it?” What about “like a good neighbor?” If you’ve spent any time watching TV or listening to the radio over the […]

  • 1
  • 2

Are you ready to see what The Remnant Agency can do for you?

The scale of traditional media is unrivaled across any other marketing channel. Experience that reach, ROI, and scale at a fraction of rate card pricing. We look forward to meeting you.