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January 21, 2024

Gauging Outdoor Ad Impact Through Location Data And Mobile ID

Advertisers often face the challenge of measuring how these larger-than-life billboards or wallscapes affect their target audiences. However, two elements have revolutionized how brands track ad impact and understand consumer […]

How do we improve our metrics. Shot of a young businesswoman giving a presentation at work.
January 12, 2024

Using Ad Personalization To Increase CTV Ad Engagement

As more people stream their favorite shows on Connected TV (CTV), advertisers are struggling to figure out how to capture the attention of viewers who can easily skip or ignore […]

two smiling radio hosts talking while recording podcast in broadcasting studio
January 8, 2024

Educational Podcasts: A Goldmine for Advertisers

Educational podcasts have become a valuable tool in today’s tech-savvy world, offering listeners countless opportunities to expand their knowledge in various topics. These podcasts cater to multiple audiences and provide […]

Food advertising business
August 7, 2023

5 Factors Altering The Future Of Advertising

The intersection of technology, consumer behavior, and market dynamics is creating a whirlwind of change that no company can afford to ignore. From the rapid rise of artificial intelligence to […]

Discussing website project
July 27, 2023

How To Fix The Top 10 Landing Page Mistakes

A landing page is more than just a web page. It’s a strategic tool that, when optimized effectively, has the power to convert casual visitors into loyal customers. However, even […]

teenage boy hand holding tv remote sited on sofa
July 19, 2023

Economics Of TV Content Monetization And Using Data To Reach Your Fragmented Audience

As the television environment evolves, so does the economics of making money off TV content. The emergence of streaming platforms, on-demand media, and the increasing fragmentation of audiences is reshaping […]

beautiful confident businesswoman lady, showing her financial ad sales report on big digital screen
July 5, 2023

Tracking Cross-Platform Advertising Performance On TV And Digital Channels

In our multi-screen modern world, it’s common for users to alternate between traditional television and digital platforms. While this offers a unique opportunity to reach a broader audience, it also […]

Young businesswoman check notification on smartphone online apps for social media management and ads
April 1, 2023

Leveraging Below-the-Line Strategies And Reaching New Audiences With Traditional Media

Advertising agencies have long relied on traditional media like television, radio, and print to target audiences. However, the rise of digital media and the explosion of the internet and social […]

Young girl playing video game on mobile phone app - Focus on right hand
March 14, 2023

Tap Into The Growing Market of Mobile Gaming Ads To Maximize Engagement

With the rise of technology and mobile devices, it’s become easier than ever to access and play games on the go. With more and more people turning to mobile gaming […]

Neon AI on a keyboard
March 1, 2023

How Will AI Impact The Future of TV & Radio Advertising?

Artificial Intelligence is rapidly revolutionizing how consumer brands interact with their audiences on television and radio. When used to their maximum potential, AI-driven advertisements can increase target accuracy, improve ROI, […]

advertising on conservative podcasts
February 21, 2023

The Best Conservative Podcasts For Promoting Your Brand

If you’re looking for a way to advertise your brand or business to conservative audiences, podcasts are one of the best places to run your ads. From The Ben Shapiro […]

Financial Analytics. Millennial Male Entrepreneur Working With Computer In Office
February 15, 2023

Strategies To Help Your CPL Scale With Ad Spend

As business owners, brand managers, and media companies look to decrease cost per lead in their advertising campaigns, they must consider the most effective tactics available. No matter whether you’re […]

corporate interview
February 8, 2023

Advertising To Conservative Audiences With Traditional and Digital Media

Advertising to conservative audiences can be tricky, but it is possible with the right strategies and resources. Traditional media such as television, radio, and billboards remain powerful tools for reaching […]

Video on demand service on smart TV
February 1, 2023

Boost Your Brand Visibility With Streaming TV Advertising

As the digital landscape continues to evolve, streaming TV is becoming an increasingly popular way for brands to reach their target audience and grow brand visibility. If you’re looking for […]

marketing analytics
January 18, 2023

CPL vs. CPA: Which Metric Matters Most?

As a business owner or brand manager, you may have heard of the terms “cost per lead” (CPL) and “cost per acquisition” (CPA). Both are valuable in understanding how effectively […]

billboard advertising strategies
December 15, 2022

Billboard Advertising Strategies To Maximize Your Reach

Billboard advertising is one of the most powerful forms of outdoor marketing that can help businesses get noticed. With their high visibility, billboard ads are perfect for creating awareness around […]

Social media marketing
November 5, 2022

How Brands Can Increase Visibility By Using Social Listening

Billions of conversations occur daily on social networks, many of which include brands, services, and products. This means that a solid social media presence, along with listening and interacting with […]

Analytics Web
October 12, 2022

How to Use the Enhanced Link Attribution Feature in Google Analytics

Google Analytics is a popular solution for tracking visitor engagement. According to BuiltWith, it’s used by over 28 million websites. While it can reveal basic visitor engagement data, Google Analytics […]

Woman using remote control to switch streaming service on television
October 5, 2022

What Does Netflix’s New Ad-Supported Plan Mean for Advertisers?

For media buyers and advertisers, streaming services like Paramount Plus, Hulu, and SlingTV have provided a way to reach broad and engaged audiences. However, one service has remained ad-free: Netflix. […]

Couple Watching TV
September 16, 2022

Solving Problems in Advertising Attribution for TV, Radio, and Other Traditional Media

Creating a fantastic ad campaign is one thing—evaluating its effectiveness is an entirely different challenge. Many businesses face problems in advertising attribution because they exclusively use traditional marketing tools like […]

adult woman influencer streaming with smartphone
September 12, 2022

The Power of Social Influence: How Influencer Marketing Can Be Used In Real-World Campaigns

Are you struggling to get your brand noticed among your competitors? While many business owners are familiar with the concept of influencer marketing, most only consider it a digital marketing […]

Woman holding a TV remote pointed at a big screen television while watching a movie or TV show.
August 3, 2022

Is DTC Marketing Right for Your Brand? Examples, Tips & Strategies to Get You Started

Have you ever heard the term “DTC marketing,” but didn’t quite know what it meant? Are you curious whether it’s something that your brand could benefit from? If you’ve ever […]

Discussing online sales
July 15, 2022

Use The Decoy Effect to Increase Your Sales

In the late 2000s, psychologist and behavior economist Dan Ariely noticed something strange about how The Economist priced its subscription options. Its three subscription options were: A web-only subscription for […]

marginal cost in tv ads
July 15, 2022

Understanding the Role Marginal Cost Plays in Television Advertising

Besides wanting to watch the actual game, Super Bowl viewers sit glued to their televisions every year, waiting in anticipation to see what creative advertisements companies came up with to […]

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