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Social media marketing
November 5, 2022

How Brands Can Increase Visibility By Using Social Listening

Billions of conversations occur daily on social networks, many of which include brands, services, and products. This means that a solid social media presence, along with listening and interacting with […]

Analytics Web
October 12, 2022

How to Use the Enhanced Link Attribution Feature in Google Analytics

Google Analytics is a popular solution for tracking visitor engagement. According to BuiltWith, it’s used by over 28 million websites. While it can reveal basic visitor engagement data, Google Analytics […]

Woman using remote control to switch streaming service on television
October 5, 2022

What Does Netflix’s New Ad-Supported Plan Mean for Advertisers?

For media buyers and advertisers, streaming services like Paramount Plus, Hulu, and SlingTV have provided a way to reach broad and engaged audiences. However, one service has remained ad-free: Netflix. […]

Couple Watching TV
September 16, 2022

Solving Problems in Advertising Attribution for TV, Radio, and Other Traditional Media

Creating a fantastic ad campaign is one thing—evaluating its effectiveness is an entirely different challenge. Many businesses face problems in advertising attribution because they exclusively use traditional marketing tools like […]

adult woman influencer streaming with smartphone
September 12, 2022

The Power of Social Influence: How Influencer Marketing Can Be Used In Real-World Campaigns

Are you struggling to get your brand noticed among your competitors? While many business owners are familiar with the concept of influencer marketing, most only consider it a digital marketing […]

Woman holding a TV remote pointed at a big screen television while watching a movie or TV show.
August 3, 2022

Is DTC Marketing Right for Your Brand? Examples, Tips & Strategies to Get You Started

Have you ever heard the term “DTC marketing,” but didn’t quite know what it meant? Are you curious whether it’s something that your brand could benefit from? If you’ve ever […]

Discussing online sales
July 15, 2022

Use The Decoy Effect to Increase Your Sales

In the late 2000s, psychologist and behavior economist Dan Ariely noticed something strange about how The Economist priced its subscription options. Its three subscription options were: A web-only subscription for […]

marginal cost in tv ads
July 15, 2022

Understanding the Role Marginal Cost Plays in Television Advertising

Besides wanting to watch the actual game, Super Bowl viewers sit glued to their televisions every year, waiting in anticipation to see what creative advertisements companies came up with to […]

qr codes on tv
June 20, 2022

How QR Codes Are Used In TV Commercials

If you’re looking for an innovative and fun way to differentiate the TV commercials for your product or service, QR codes could be just the thing you need. ‘QR’ stands […]

ooh advertising
June 8, 2022

How Much Does it Cost to Advertise on a Billboard?

Due to recent challenges with conversion tracking for digital marketing platforms like Facebook and Instagram, many advertisers are beginning to look to real-world advertising to diversify their media buys. While […]

tv commercial costs
May 1, 2022

How Much Does It Really Cost To Advertise On TV?

This is a very complicated question. The short answer is that every situation is different, so it makes sense to understand what your goals are and then speak with our […]

woman watching tv
April 8, 2022

How to Buy TV Advertising That Moves The Needle

Though many companies have shifted their media budget’s toward online advertising, television advertising is still the best way to hit a large, engaged audience in a short amount of time. […]

pandora vs spotify
March 16, 2022

A Deeper Look At Pandora vs. Spotify When It Comes To RTB Advertising

Online music streaming has continued to grow its audience exponentially over the past ten years, so it should be no surprise that advertisers have found new and creative ways to […]

watching tv syndication
February 18, 2022

What is TV Syndication?

TV syndication refers to the act of selling the rights for the distribution of TV shows to different TV stations, rather than broadcasting those shows only on a single station. […]

ott tv platforms
February 10, 2022

What Are OTT Platforms & How Are They Used By Advertisers?

Over-The-Top (OTT) platforms provide video streaming of original content in addition to or instead of traditional broadcast and cable television channels. Netflix, Disney+, Apple TV, and Hulu are among the most […]

buying tv audiences
January 29, 2022

How Brands Use TV Audience Data When Building Ad Campaigns

While traditional TV advertising is far from dead, the streaming audience size is rapidly catching up, especially with the introduction of new streaming services over the past several years. Along […]

radio advertising
August 15, 2020

Television and Radio Advertising – Does it Still Work?

What comes to mind when you hear, “I’m lovin’ it?” What about “like a good neighbor?” If you’ve spent any time watching TV or listening to the radio over the […]

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