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July 29, 2024

Real-Time Brand Lift Measurement Techniques for Better Attribution

In today’s digital landscape, advertisers face the ongoing challenge of demonstrating the effectiveness of their marketing efforts. Real-time brand lift measurement has become a crucial tool for optimizing campaigns and […]

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July 25, 2024

Agile Marketing Strategies to Outmaneuver Established National Brands

In today’s fiercely competitive marketplace, mid-size companies face significant challenges when vying for market share against established national brands. These larger competitors often have deeper pockets, broader reach, and more […]

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July 21, 2024

Cost-Effective Media Buying Strategies for Multi-State Campaigns

As mid-size companies expand nationally, they face the challenge of extending their advertising reach across multiple states. This growth opportunity comes with complexities, from diverse market dynamics to varying regulatory […]

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July 18, 2024

Targeting Cord-Cutters: OTT and CTV Strategies for Direct-To-Consumer Brands

Over-the-top (OTT) and Connected TV (CTV) advertising have emerged as powerful tools for Direct-to-Consumer (D2C) brands seeking to reach cord-cutters. These platforms deliver content via the internet, bypassing traditional cable […]

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July 13, 2024

Implementing Cross-Device Tracking for Omnichannel Campaigns

In today’s interconnected world, e-commerce brands are increasingly seeking to establish a stronger offline presence through traditional advertising channels. This shift towards omnichannel marketing has brought cross-device tracking to the […]

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July 9, 2024

The Influence of Celebrities and Influencers on US Consumer Behavior

Celebrity endorsements and influencer partnerships have become powerful tools in shaping consumer behavior and brand perceptions in the United States. For international brands entering the US market, understanding the impact […]

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July 5, 2024

Creating Compelling 30-Second TV Spots for D2C Products

Did you know that TV ads generate an average brand recall of 60%? For Direct-to-Consumer (D2C) brands looking to expand their reach, this statistic highlights the untapped potential of television […]

Playing video games
July 1, 2024

In-Game Advertising: Reaching Gamers Without Disrupting Play

In-game advertising has emerged as a powerful tool for marketers seeking to connect with the vast and diverse gaming audience. As the gaming industry continues to expand, it presents an […]

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June 27, 2024

Advanced Customer Lifetime Value Metrics in Advertising

In today’s competitive advertising landscape, Customer Lifetime Value (CLV) serves as a powerful metric that helps Chief Marketing Officers (CMOs) gauge the long-term impact of their advertising efforts on customer […]

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June 24, 2024

Cross-Device Attribution in a Cookieless World: Navigating the Future of Digital Advertising

The digital advertising landscape is undergoing a significant transformation as third-party cookies, long the cornerstone of online tracking and attribution, are being phased out. This change presents substantial challenges for […]

Advert in smartphone
June 21, 2024

Making Use of Unsold Ad Units to Gain A Competitive Advantage

In the high-stakes game of brand visibility, unsold ad units are the hidden aces that savvy marketers are increasingly playing to outsmart competitors. Also known as remnant advertising, these unsold […]

Millennial guy sitting on bench at bus stop looking at arriving bus
June 15, 2024

Maximizing Brand Exposure with Billboard and Bus Bench Advertising

Despite technological advances and changes in consumer behavior, billboard and bus bench advertising still offer maximum impact and high visibility to potential consumers on their daily commute. With these out-of-home […]

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June 12, 2024

Utilizing Dayparting For Strategic Radio Ad Placement

Radio has been a mainstay of advertising for decades and has proven to be a reliable channel for reaching audiences. Nevertheless, the challenge remains: How can brands cut through the […]

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June 6, 2024

The Power Of Sound Branding In Radio Advertisements

With the rise of visual media dominance, radio advertisements face the challenge of capturing listeners’ attention without any visual aid. Sound branding weaves together sound and music to create an […]

Spotify app
May 30, 2024

How to Leverage Spotify’s Geo-Targeting For Local Campaigns

In today’s digital marketing landscape, geo-targeting has become a powerful tool for advertisers to target their audiences more effectively. It allows companies to improve the relevance of their messages by […]

Woman sleeping with her TV on
May 25, 2024

Techniques To Help Reduce Streaming TV Ad Fatigue

As the popularity of streaming TV continues to grow, advertising on these platforms has become an important component of effective marketing campaigns. Connected television (CTV) advertising offers advertisers unique opportunities […]

co-workers in the office working, in advertising
May 18, 2024

Comparing Monthly TV Ad Costs Across Different Markets

A strong advertising strategy is crucial for companies in today’s competitive market. Television advertising is an effective medium for reaching a broad audience and promoting products and services. The monthly […]

TV commercial recording and movie camera set.
May 17, 2024

Leveraging Ad Sequencing In TV For Brand Storytelling

In today’s cluttered TV advertising space, it’s tough to make your brand’s story stand out. You might have a great product and a strong message, but if your ads aren’t […]

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May 12, 2024

The Art Of Geolocation Targeting In Billboard Advertising

With countless billboards lining highways and cityscapes, how can you make sure your message gets to the right people at the right time? Geolocation targeting offers an intelligent solution to […]

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May 8, 2024

Selecting The Right TV Ad Length For Higher Engagement

When it comes to television advertising, getting the audience’s attention is like trying to hit a moving target – difficult but not impossible. Companies are constantly struggling with the dilemma […]

Two friends using a laptop.
May 4, 2024

Optimizing Landing Pages For Direct Response Success

Landing page optimization is important for the success of direct response marketing campaigns. With the primary goal of getting the visitor to take immediate action—such as making a purchase, signing […]

Marketing or advertising team planning a work strategy at a table in a startup company. Diversity,
April 27, 2024

Competitor Analysis In Media Buying

In the fast-paced world of media buying, staying one step ahead of the competition is critical to success and growth. One way to gain a competitive advantage is to conduct […]

Man looking mobile leaning on a customizable billboard
April 20, 2024

Cost-Benefit Analysis Of Digital vs. Traditional Billboards

In marketing, companies are constantly exploring different advertising strategies to ensure maximum visibility and engagement. One important decision is whether to use digital or traditional billboards. Keep reading to learn […]

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April 15, 2024

Using Experiential And Guerrilla Marketing For OOH Success

Experiential and guerrilla marketing are becoming increasingly popular in out-of-home (OOH) advertising as companies seek unconventional and creative ways to capture consumers’ attention. In an age where consumers are constantly […]

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