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marginal cost in tv ads
August 3, 2022

Is DTC Marketing Right for Your Brand? Examples, Tips & Strategies to Get You Started

Have you ever heard the term “DTC marketing,” but didn’t quite know what it meant? Are you curious whether it’s something that your brand could benefit from? If you’ve ever […]

marginal cost in tv ads
July 15, 2022

Understanding the Role Marginal Cost Plays in Television Advertising

Besides wanting to watch the actual game, Super Bowl viewers sit glued to their televisions every year, waiting in anticipation to see what creative advertisements companies came up with to […]

qr codes on tv
June 20, 2022

How QR Codes Are Used In TV Commercials

If you’re looking for an innovative and fun way to differentiate the TV commercials for your product or service, QR codes could be just the thing you need. ‘QR’ stands […]

ooh advertising
June 8, 2022

How Much Does it Cost to Advertise on a Billboard?

Due to recent challenges with conversion tracking for digital marketing platforms like Facebook and Instagram, many advertisers are beginning to look to real-world advertising to diversify their media buys. While […]

tv commercial costs
May 1, 2022

How Much Does It Really Cost To Advertise On TV?

This is a very complicated question. The short answer is that every situation is different, so it makes sense to understand what your goals are and then speak with our […]

woman watching tv
April 8, 2022

How to Buy TV Advertising That Moves The Needle

Though many companies have shifted their media budget’s toward online advertising, television advertising is still the best way to hit a large, engaged audience in a short amount of time. […]

pandora vs spotify
March 16, 2022

A Deeper Look At Pandora vs. Spotify When It Comes To RTB Advertising

Online music streaming has continued to grow its audience exponentially over the past ten years, so it should be no surprise that advertisers have found new and creative ways to […]

watching tv syndication
February 18, 2022

What is TV Syndication?

TV syndication refers to the act of selling the rights for the distribution of TV shows to different TV stations, rather than broadcasting those shows only on a single station. […]

ott tv platforms
February 10, 2022

What Are OTT Platforms & How Are They Used By Advertisers?

Over-The-Top (OTT) platforms provide video streaming of original content in addition to or instead of traditional broadcast and cable television channels. Netflix, Disney+, Apple TV, and Hulu are among the most […]

buying tv audiences
January 29, 2022

How Brands Use TV Audience Data When Building Ad Campaigns

While traditional TV advertising is far from dead, the streaming audience size is rapidly catching up, especially with the introduction of new streaming services over the past several years. Along […]

radio advertising
August 15, 2020

Television and Radio Advertising – Does it Still Work?

What comes to mind when you hear, “I’m lovin’ it?” What about “like a good neighbor?” If you’ve spent any time watching TV or listening to the radio over the […]

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