The Remnant Agency
Saint Charles, IL 60174
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articles & resources
June 11, 2025
Optimizing Podcast Ad Scripts for Direct Response Conversions
Podcast advertising has emerged as a powerful tool for e-commerce brands seeking to expand their omnichannel presence. As listenership continues to grow, advertisers are presented with unique opportunities to reach […]
June 5, 2025
Leveraging SMS Short Codes in Radio Advertising to Drive Mobile Engagement
E-commerce brands are seeking innovative ways to create a seamless omnichannel presence. The integration of traditional and digital advertising channels has become a powerful strategy for reaching and engaging customers […]
May 29, 2025
Bridging OOH and Mobile Advertising With Geofencing
Geofencing technology is revolutionizing the way brands connect with consumers by creating a powerful bridge between out-of-home (OOH) and mobile marketing efforts. This innovative approach allows marketers to define virtual […]
May 22, 2025
Breaking Down Generational Spending Habits in the US
Understanding generational spending habits is crucial for international brands entering the US market. The diverse landscape of American consumers across different age groups presents both challenges and opportunities for marketers […]
May 16, 2025
Personalized Push Notifications: Driving Foot Traffic to Physical Stores
E-commerce brands are increasingly recognizing the value of establishing a physical presence. This omnichannel approach allows businesses to create a seamless shopping experience that caters to diverse customer preferences. However, […]
May 10, 2025
Reaching Digital-Native Shoppers Offline With Spotify Advertising
E-commerce brands face the challenge of connecting with tech-savvy consumers across various touchpoints. Spotify advertising presents a unique opportunity to bridge the gap between online and offline marketing, allowing brands […]
May 5, 2025
Optimizing Landing Pages for Offline Traffic Sources
Optimizing your website’s landing pages for offline traffic sources has become essential for e-commerce brands adopting omnichannel strategies. This approach bridges the gap between offline advertising and online conversions, creating […]
May 1, 2025
Leveraging Second-Screen Engagement for Amplified ROI
Second-screen engagement has become a game-changer for marketers seeking to maximize their return on investment. This phenomenon, where consumers use additional devices while consuming content on a primary screen, presents […]
April 25, 2025
TV Ad Frequency Optimization for D2C Brand Recall
As direct-to-consumer (D2C) brands expand their reach beyond digital platforms, TV advertising presents a powerful opportunity to capture a wider audience. However, finding the right balance between ad frequency and […]
April 20, 2025
Capitalizing On Seasonal Shopping Trends in America
The American retail landscape is a dynamic tapestry of shopping seasons and events that drive consumer behavior. For international brands looking to enter the US market, understanding these seasonal shopping […]
April 11, 2025
From B2B to B2C: Adapting Advertising Strategies for Different Audiences
As startups grow and expand their reach, many find themselves navigating the challenging transition from business-to-business (B2B) to business-to-consumer (B2C) markets, or vice versa. This shift requires a fundamental reimagining […]
April 3, 2025
Radio’s Renaissance: Why Startups Should Tune In
Despite marketing tactics shifting more towards digital every year, radio is experiencing an unexpected resurgence. This traditional medium has adapted to the digital age, offering startups a powerful channel to […]
March 26, 2025
Combining TV and Social Media for D2C Brand Amplification
Direct-to-Consumer (D2C) brands have a unique opportunity to amplify their reach and engagement by combining the power of television advertising with social media campaigns. With 92% of US adults still […]
March 21, 2025
Optimizing Radio Ad Length for D2C Brand Message Delivery
Radio advertising remains a powerful tool for Direct-to-Consumer (D2C) brands seeking to expand their reach beyond digital platforms. As these brands navigate the evolving media landscape, understanding how to effectively […]
March 17, 2025
US Consumer Privacy Concerns and Data-Driven Marketing: Balancing Personalization and Protection
Data-driven marketing has become an integral part of the advertising landscape in the United States. As technology advances, marketers have gained unprecedented access to consumer data, enabling them to create […]
March 12, 2025
Data-Driven Audience Segmentation for National Market Entry
As market competition and the digital landscape continue to evolve, mid-size companies looking to expand into national markets face significant challenges. The key to successful market penetration lies in understanding […]
March 2, 2025
Tapping into Niche E-commerce Markets With Podcast Advertising
Podcast advertising has emerged as a powerful tool for e-commerce brands looking to expand their reach and connect with highly engaged, niche audiences. As the digital landscape continues to evolve, […]
February 12, 2025
Digital Out-of-Home (DOOH) Programmatic: Real-Time Bidding for Physical Spaces
Programmatic Digital Out-of-Home (DOOH) advertising is revolutionizing outdoor marketing by automating the buying, selling, and delivery of digital ad placements in physical spaces. This innovative approach leverages real-time bidding and […]
January 8, 2025
Leveraging Social Media Influencers to Outshine Big Brands
In today’s competitive market, mid-size companies expanding nationally face the challenge of standing out against well-established brands. These larger competitors often have substantial marketing budgets and widespread brand recognition, making […]
December 9, 2024
Visual Disruption: Standing Out in Crowded Media Landscapes
In today’s media-saturated world, capturing audience attention has become an increasingly challenging task for brands. Visual disruption has emerged as a powerful strategy for breaking through the noise and leaving […]
November 12, 2024
Measuring Brand Salience: Beyond Awareness to Mental Availability
In today’s competitive marketplace, direct-to-consumer (D2C) brands are increasingly exploring mass media to expand their reach and impact. As they venture into this new territory, understanding and measuring brand salience […]
July 29, 2024
Real-Time Brand Lift Measurement Techniques for Better Attribution
In today’s digital landscape, advertisers face the ongoing challenge of demonstrating the effectiveness of their marketing efforts. Real-time brand lift measurement has become a crucial tool for optimizing campaigns and […]
July 25, 2024
Agile Marketing Strategies to Outmaneuver Established National Brands
In today’s fiercely competitive marketplace, mid-size companies face significant challenges when vying for market share against established national brands. These larger competitors often have deeper pockets, broader reach, and more […]
July 21, 2024
Cost-Effective Media Buying Strategies for Multi-State Campaigns
As mid-size companies expand nationally, they face the challenge of extending their advertising reach across multiple states. This growth opportunity comes with complexities, from diverse market dynamics to varying regulatory […]