The Remnant Agency
Saint Charles, IL 60174
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articles & resources
May 14, 2026
Utilizing First Party Data To Build Lookalike Audiences On Big Screens
Television advertising is undergoing a data-driven shift toward household-level targeting. For decades, brands relied on broad demographic buckets to reach potential buyers, often resulting in spending on viewers with no […]
May 9, 2026
Dynamic Creative Optimization Applications For Streaming Television
Streaming media consumption is rising rapidly across the globe. One in five people on Earth will likely use these services by the end of this decade. The transition in viewing […]
May 4, 2026
CTV Ad Formats And Creative Execution Strategies
Connected TV represents the digital transformation of the most influential screen in the household. It combines high-bitrate 4K delivery with the precision and interactivity of digital performance marketing. The digital […]
April 30, 2026
Formulating Accurate Return On Ad Spend Models For Remnant Television Buys
Broadcast television remains a powerful tool for brands seeking massive reach and established authority. Measuring the return on ad spend for these campaigns was traditionally complex due to the lack […]
April 25, 2026
How To Apply The 3-3-3 Rule In Performance Marketing Campaigns
Modern advertising requires a specific structure to secure attention before a viewer navigates away. The 3-3-3 rule provides a clear framework for building ads that resonate with audiences across various […]
April 20, 2026
Strategic Advantages Of Last Minute Media Buying Opportunities
Modern marketing involves significant financial risks and advertising costs that often rise unexpectedly. Many brands spend their entire budgets on standard placements and hope to reach their target audience through […]
April 15, 2026
Determining The Saturation Point Of Audio Advertising Channels
Audio advertising allows brands to speak directly into the ears of their target audience through a highly personal medium. The personal nature of audio creates a level of intimacy that […]
April 10, 2026
Preventing Bottom-Funnel Channels From Stealing Upper-Funnel Credit
Attribution models often fail to capture the reality of the consumer journey. They overemphasize the final touchpoint while ignoring the awareness-building efforts that initiated the interest. Overemphasizing the final touchpoint […]
April 5, 2026
Measuring Connected TV Performance Without Relying On Third-Party Cookies
Connected TV refers to any television set that connects to the internet to stream video content, whether through built-in smart software or external hardware such as streaming sticks and consoles. […]
March 30, 2026
Why Broad Audience Targeting Works Best For Standby And Remnant Media Buys
Modern advertising strategies often focus on finding a needle in a haystack through narrow parameters. This approach assumes that reaching a specific person is always better than reaching a large […]
March 24, 2026
Mitigating Brand Safety Concerns When Purchasing Remnant Media
Remnant media offers brands a powerful way to expand their reach without increasing their total marketing spend. Many advertisers mistakenly believe that lower price points reflect a lack of quality […]
March 18, 2026
Calculating The Yield Differences Between Remnant Media Purchases And Upfront Contracts
Media buying strategies have shifted significantly as financial officers demand higher transparency and better returns on every dollar spent. The modern market creates a constant tension between the traditional safety […]
March 12, 2026
Ideal Word Count Benchmarks For A High-Converting 60-Second Radio Ad
Successful radio advertising relies on a precise balance between the message and the clock. A 60-second spot offers a premium storytelling canvas that allows brands to connect deeply with their […]
March 6, 2026
Integrating Traditional Radio Flights With Streaming Audio For Broader Reach
Advertisers currently face a marketplace in which audiences are more divided than ever across various media platforms. Relying on a single audio channel, such as terrestrial radio or a lone […]
February 27, 2026
How To Buy Remnant Advertising
Remnant advertising provides a powerful way for brands to achieve national reach without the high costs of traditional premium placements. High-growth companies use this inventory to secure spots on major […]
February 20, 2026
The Truth About The Quality Of Discounted Ad Slots And Inventory
Many brand managers approach discounted advertising inventory with deep suspicion. The common assumption is that ad slots available at a significant discount must be the lowest-quality leftovers, resulting in poor […]
February 14, 2026
Strategies To Stretch A Limited Media Budget For National TV Exposure
Marketing directors often face a significant hurdle: establishing a broad national brand reach while operating within a strict, limited media budget. Achieving nationwide visibility is necessary for growth, but traditional […]
February 8, 2026
Why Direct Response Brands Switch To Remnant Media For Better ROI
Direct Response, or DR, advertising is a strategy designed to elicit a direct and immediate action from the consumer. Unlike traditional brand campaigns focused solely on long-term awareness, DR is […]
February 3, 2026
Integrating Connected TV Into Your Traditional Broadcast Media Mix
The modern media landscape presents a significant challenge for advertisers who rely on mass communication. Audience fragmentation has accelerated rapidly as viewers move across traditional broadcast channels, cable, and numerous […]
January 27, 2026
Tracking The Customer Journey From Hulu Ad To Website Purchase
Chief Marketing Officers (CMOs) have long faced a fundamental challenge when investing in TV advertising. Proving the return on investment, or ROI, of traditional linear TV spend has historically been […]
January 21, 2026
Recognizing The Signs That Your In-House Media Buying Is Costing You Money
For many growing businesses with national ambitions, bringing media buying in-house is an appealing idea. Marketing leaders often seek direct control and the promise of cost savings by eliminating agency […]
January 16, 2026
Navigating The Hidden Costs Of The National TV Scatter Market
The national TV scatter market allows advertisers to purchase inventory outside of the highly structured annual Upfronts, offering welcome flexibility and a chance for late-game campaign entry. This approach appeals […]
January 11, 2026
Strategies To Secure Premium Radio Slots During Peak Election Seasons Without Overspending
The political advertising machine presents a significant challenge for commercial brands that rely on broadcast radio to maintain market presence. Every major election cycle introduces a massive influx of spending […]
January 6, 2026
Overcoming Common Quality Concerns With Remnant Ad Inventory
Many advertisers hold a long-standing misconception that media inventory sold at a discount, often called “remnant,” is automatically low-quality, undesirable media space. This belief suggests that if ad time hasn’t […]