The Remnant Agency
Saint Charles, IL 60174
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articles & resources
July 17, 2025
Utilizing Geofencing to Retarget Offline Ad Viewers Online
Geofencing technology creates a powerful connection between outdoor advertising and digital marketing by identifying consumers who encounter physical ads and retargeting them with personalized online messages. This approach creates virtual […]
July 12, 2025
Investing In Celebrity Endorsements in D2C TV Advertising
Celebrity endorsements in television advertising have become a powerful strategy for direct-to-consumer brands ready to expand beyond digital marketing. As D2C companies face rising customer acquisition costs and algorithm changes […]
July 5, 2025
TV Ad Creative Testing Strategies for D2C Brands
Direct-to-consumer brands excel at digital advertising through rapid testing and real-time optimization. Television advertising requires adapting these performance marketing principles to a medium with higher stakes, longer lead times, and […]
June 30, 2025
The Art of Media Mix Modeling for Startups: Building a Balanced Advertising Strategy for Scale
Many startup founders encounter significant challenges when attempting to scale their advertising beyond digital platforms. Rising costs on Facebook and Google, combined with increased competition and diminishing returns, force growing […]
June 23, 2025
The Rise of Conscious Consumerism in the US: Impact on Brand Preferences and Purchasing Decisions
Conscious consumerism is reshaping the retail landscape in the United States, as more Americans align their purchasing decisions with their personal values and beliefs. This growing trend is influencing brand […]
June 17, 2025
Voice Search Optimization for Radio and Podcast Ads: Enhancing Discoverability in the Smart Home Era
The rapid adoption of voice-activated technology and smart home devices is transforming the audio advertising landscape. As smart speakers and voice assistants become increasingly prevalent, they are reshaping how consumers […]
June 11, 2025
Optimizing Podcast Ad Scripts for Direct Response Conversions
Podcast advertising has emerged as a powerful tool for e-commerce brands seeking to expand their omnichannel presence. As listenership continues to grow, advertisers are presented with unique opportunities to reach […]
June 5, 2025
Leveraging SMS Short Codes in Radio Advertising to Drive Mobile Engagement
E-commerce brands are seeking innovative ways to create a seamless omnichannel presence. The integration of traditional and digital advertising channels has become a powerful strategy for reaching and engaging customers […]
May 29, 2025
Bridging OOH and Mobile Advertising With Geofencing
Geofencing technology is revolutionizing the way brands connect with consumers by creating a powerful bridge between out-of-home (OOH) and mobile marketing efforts. This innovative approach allows marketers to define virtual […]
May 22, 2025
Breaking Down Generational Spending Habits in the US
Understanding generational spending habits is crucial for international brands entering the US market. The diverse landscape of American consumers across different age groups presents both challenges and opportunities for marketers […]
May 16, 2025
Personalized Push Notifications: Driving Foot Traffic to Physical Stores
E-commerce brands are increasingly recognizing the value of establishing a physical presence. This omnichannel approach allows businesses to create a seamless shopping experience that caters to diverse customer preferences. However, […]
May 10, 2025
Reaching Digital-Native Shoppers Offline With Spotify Advertising
E-commerce brands face the challenge of connecting with tech-savvy consumers across various touchpoints. Spotify advertising presents a unique opportunity to bridge the gap between online and offline marketing, allowing brands […]
May 5, 2025
Optimizing Landing Pages for Offline Traffic Sources
Optimizing your website’s landing pages for offline traffic sources has become essential for e-commerce brands adopting omnichannel strategies. This approach bridges the gap between offline advertising and online conversions, creating […]
May 1, 2025
Leveraging Second-Screen Engagement for Amplified ROI
Second-screen engagement has become a game-changer for marketers seeking to maximize their return on investment. This phenomenon, where consumers use additional devices while consuming content on a primary screen, presents […]
April 25, 2025
TV Ad Frequency Optimization for D2C Brand Recall
As direct-to-consumer (D2C) brands expand their reach beyond digital platforms, TV advertising presents a powerful opportunity to capture a wider audience. However, finding the right balance between ad frequency and […]
April 20, 2025
Capitalizing On Seasonal Shopping Trends in America
The American retail landscape is a dynamic tapestry of shopping seasons and events that drive consumer behavior. For international brands looking to enter the US market, understanding these seasonal shopping […]
April 11, 2025
From B2B to B2C: Adapting Advertising Strategies for Different Audiences
As startups grow and expand their reach, many find themselves navigating the challenging transition from business-to-business (B2B) to business-to-consumer (B2C) markets, or vice versa. This shift requires a fundamental reimagining […]
April 3, 2025
Radio’s Renaissance: Why Startups Should Tune In
Despite marketing tactics shifting more towards digital every year, radio is experiencing an unexpected resurgence. This traditional medium has adapted to the digital age, offering startups a powerful channel to […]
March 26, 2025
Combining TV and Social Media for D2C Brand Amplification
Direct-to-Consumer (D2C) brands have a unique opportunity to amplify their reach and engagement by combining the power of television advertising with social media campaigns. With 92% of US adults still […]
March 21, 2025
Optimizing Radio Ad Length for D2C Brand Message Delivery
Radio advertising remains a powerful tool for Direct-to-Consumer (D2C) brands seeking to expand their reach beyond digital platforms. As these brands navigate the evolving media landscape, understanding how to effectively […]
March 17, 2025
US Consumer Privacy Concerns and Data-Driven Marketing: Balancing Personalization and Protection
Data-driven marketing has become an integral part of the advertising landscape in the United States. As technology advances, marketers have gained unprecedented access to consumer data, enabling them to create […]
March 12, 2025
Data-Driven Audience Segmentation for National Market Entry
As market competition and the digital landscape continue to evolve, mid-size companies looking to expand into national markets face significant challenges. The key to successful market penetration lies in understanding […]
March 2, 2025
Tapping into Niche E-commerce Markets With Podcast Advertising
Podcast advertising has emerged as a powerful tool for e-commerce brands looking to expand their reach and connect with highly engaged, niche audiences. As the digital landscape continues to evolve, […]
February 12, 2025
Digital Out-of-Home (DOOH) Programmatic: Real-Time Bidding for Physical Spaces
Programmatic Digital Out-of-Home (DOOH) advertising is revolutionizing outdoor marketing by automating the buying, selling, and delivery of digital ad placements in physical spaces. This innovative approach leverages real-time bidding and […]