The Remnant Agency
Saint Charles, IL 60174
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articles & resources
September 15, 2025
Forecasting Traditional Media Impact Using Digital-First Data Models
Measuring the true impact of traditional media advertising has historically presented a significant challenge for marketers. While digital channels offer a wealth of granular data, accurately forecasting the return on […]
September 9, 2025
Optimizing Radio Ad Spend: Balancing Local Market Saturation and National Reach
Radio advertising continues to hold significant sway in the media landscape. Its enduring appeal lies in its widespread reach and its unique ability to connect with listeners throughout their day. […]
September 2, 2025
Creative Messaging Consistency from Digital Video to Broadcast TV
Video advertising is an ever-present force in today’s marketing landscape, capturing audience attention across a myriad of platforms. Brands have largely mastered the art of engaging consumers through digital video. […]
August 26, 2025
Audience Overlap Optimization Between Podcast and Video Advertising
Modern media consumption is more fragmented than ever, with audiences moving seamlessly between podcasts on their morning commute and video streaming services in the evening. This shift presents a significant […]
August 17, 2025
The Rise of Shoppable TV: Preparing Your Targeting Strategy for Interactive Ad Formats
Television advertising has evolved from a one-way broadcast into a dynamic, two-way conversation. The latest development in this shift is shoppable TV, which turns passive viewing into an active shopping […]
August 12, 2025
Building the Brand Legitimacy That Digital Ads Alone Can’t Buy
Many brands have achieved significant success using the precise targeting and measurable results of digital advertising. However, they often encounter a growth ceiling where clicks and conversions no longer translate […]
August 6, 2025
The Halo Effect: How Broadcast Advertising Lifts All Your Marketing Channels
Marketers often struggle to make their various channels work together in harmony. Instead of a unified force, campaigns can feel siloed, with each channel fighting for its own credit. A […]
July 30, 2025
Navigating Preemptible vs. Non-Preemptible Ad Buys for Maximum ROI
Experienced DRTV media buyers constantly face the challenge of balancing budget efficiency with campaign guarantees. This dynamic demands a strategic approach, as every decision directly impacts the campaign’s return on […]
July 23, 2025
Debunking the Myth: Is Remnant Ad Inventory Just Low-Quality Leftovers?
Many advertisers hear the term “remnant advertising” and immediately picture a bargain bin of undesirable ad placements. This common misconception suggests that remnant inventory is simply the low-quality leftovers that […]
July 17, 2025
Utilizing Geofencing to Retarget Offline Ad Viewers Online
Geofencing technology creates a powerful connection between outdoor advertising and digital marketing by identifying consumers who encounter physical ads and retargeting them with personalized online messages. This approach creates virtual […]
July 12, 2025
Investing In Celebrity Endorsements in D2C TV Advertising
Celebrity endorsements in television advertising have become a powerful strategy for direct-to-consumer brands ready to expand beyond digital marketing. As D2C companies face rising customer acquisition costs and algorithm changes […]
July 5, 2025
TV Ad Creative Testing Strategies for D2C Brands
Direct-to-consumer brands excel at digital advertising through rapid testing and real-time optimization. Television advertising requires adapting these performance marketing principles to a medium with higher stakes, longer lead times, and […]
June 30, 2025
The Art of Media Mix Modeling for Startups: Building a Balanced Advertising Strategy for Scale
Many startup founders encounter significant challenges when attempting to scale their advertising beyond digital platforms. Rising costs on Facebook and Google, combined with increased competition and diminishing returns, force growing […]
June 23, 2025
The Rise of Conscious Consumerism in the US: Impact on Brand Preferences and Purchasing Decisions
Conscious consumerism is reshaping the retail landscape in the United States, as more Americans align their purchasing decisions with their personal values and beliefs. This growing trend is influencing brand […]
June 17, 2025
Voice Search Optimization for Radio and Podcast Ads: Enhancing Discoverability in the Smart Home Era
The rapid adoption of voice-activated technology and smart home devices is transforming the audio advertising landscape. As smart speakers and voice assistants become increasingly prevalent, they are reshaping how consumers […]
June 11, 2025
Optimizing Podcast Ad Scripts for Direct Response Conversions
Podcast advertising has emerged as a powerful tool for e-commerce brands seeking to expand their omnichannel presence. As listenership continues to grow, advertisers are presented with unique opportunities to reach […]
June 5, 2025
Leveraging SMS Short Codes in Radio Advertising to Drive Mobile Engagement
E-commerce brands are seeking innovative ways to create a seamless omnichannel presence. The integration of traditional and digital advertising channels has become a powerful strategy for reaching and engaging customers […]
May 29, 2025
Bridging OOH and Mobile Advertising With Geofencing
Geofencing technology is revolutionizing the way brands connect with consumers by creating a powerful bridge between out-of-home (OOH) and mobile marketing efforts. This innovative approach allows marketers to define virtual […]
May 22, 2025
Breaking Down Generational Spending Habits in the US
Understanding generational spending habits is crucial for international brands entering the US market. The diverse landscape of American consumers across different age groups presents both challenges and opportunities for marketers […]
May 16, 2025
Personalized Push Notifications: Driving Foot Traffic to Physical Stores
E-commerce brands are increasingly recognizing the value of establishing a physical presence. This omnichannel approach allows businesses to create a seamless shopping experience that caters to diverse customer preferences. However, […]
May 10, 2025
Reaching Digital-Native Shoppers Offline With Spotify Advertising
E-commerce brands face the challenge of connecting with tech-savvy consumers across various touchpoints. Spotify advertising presents a unique opportunity to bridge the gap between online and offline marketing, allowing brands […]
May 5, 2025
Optimizing Landing Pages for Offline Traffic Sources
Optimizing your website’s landing pages for offline traffic sources has become essential for e-commerce brands adopting omnichannel strategies. This approach bridges the gap between offline advertising and online conversions, creating […]
May 1, 2025
Leveraging Second-Screen Engagement for Amplified ROI
Second-screen engagement has become a game-changer for marketers seeking to maximize their return on investment. This phenomenon, where consumers use additional devices while consuming content on a primary screen, presents […]
April 25, 2025
TV Ad Frequency Optimization for D2C Brand Recall
As direct-to-consumer (D2C) brands expand their reach beyond digital platforms, TV advertising presents a powerful opportunity to capture a wider audience. However, finding the right balance between ad frequency and […]