The Remnant Agency
Saint Charles, IL 60174
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articles & resources
April 27, 2024
Competitor Analysis In Media Buying
In the fast-paced world of media buying, staying one step ahead of the competition is critical to success and growth. One way to gain a competitive advantage is to conduct […]
April 20, 2024
Cost-Benefit Analysis Of Digital vs. Traditional Billboards
In marketing, companies are constantly exploring different advertising strategies to ensure maximum visibility and engagement. One important decision is whether to use digital or traditional billboards. Keep reading to learn […]
April 15, 2024
Using Experiential And Guerrilla Marketing For OOH Success
Experiential and guerrilla marketing are becoming increasingly popular in out-of-home (OOH) advertising as companies seek unconventional and creative ways to capture consumers’ attention. In an age where consumers are constantly […]
April 8, 2024
The Role of Cross-Device Tracking in Connected TV Ad Campaigns
Connected TV (CTV) has emerged as a powerful platform that bridges the gap between traditional television and online streaming. As viewers increasingly shift towards consuming content on their own terms, […]
April 1, 2024
The Impact Of Ad Frequency On CTV Ad Performance
Balancing ad visibility with viewer experience can be like walking a tightrope; tilt too far in either direction, and your campaign could teeter towards irrelevance or irritation. One piece to […]
March 28, 2024
Enhancing Listener Engagement Through Podcast Ad Sequencing
As a podcast creator, you invest significant time and effort into crafting engaging content that resonates with your listeners. With the rise of podcast advertising, interruptive ads can disrupt the […]
March 17, 2024
Strategies to Negotiate Lower Ad Rates with Premium Networks
With the rising cost of premium ad space, it can be challenging to strike a balance between cost and impact. If you’re struggling to save money in your advertising budget, […]
March 10, 2024
CTV Advertising and Its Influence on Brand Exposure
CTV advertising has quickly gained popularity as more and more people switch to streaming services. With the ability to reach cord-cutters and younger audiences that are harder to reach with […]
March 4, 2024
Utilizing Premium Channels for Enhanced Audience Tracking
When it comes to engaging your audience, sometimes you need to go beyond conventional advertising outlets and venture into more exclusive channels. This is where premium channels come into play. […]
March 1, 2024
The Intersection Of Programmatic And Traditional Media Buying
Programmatic media buying is shaking up the industry by offering automated purchasing on digital platforms through data-driven decisions, while traditional methods rely on personal negotiations for ad space. This shift […]
February 24, 2024
Crafting An Effective Multi-Channel Outdoor Ad Campaign
From digital billboards that captivate city dwellers to ads in bus shelter ads that appeal to commuters, multi-channel outdoor advertising allows brands to be where their customers are. It goes […]
February 15, 2024
The Power Of Influencer-Read Ads In Podcasts
As the digital world continues to evolve, traditional advertising avenues become less effective as consumers crave more personal, authentic connections with brands. One of these emerging trends is influencer-read advertising […]
January 30, 2024
Elevating Ad Engagement With Mid-Roll Podcast Spots
Podcast listeners can be picky about what they listen to, and as an advertiser, you’re competing with riveting stories and insightful commentary for their attention. You want your message heard […]
January 21, 2024
Gauging Outdoor Ad Impact Through Location Data And Mobile ID
Advertisers often face the challenge of measuring how these larger-than-life billboards or wallscapes affect their target audiences. However, two elements have revolutionized how brands track ad impact and understand consumer […]
January 12, 2024
Using Ad Personalization To Increase CTV Ad Engagement
As more people stream their favorite shows on Connected TV (CTV), advertisers are struggling to figure out how to capture the attention of viewers who can easily skip or ignore […]
January 8, 2024
Educational Podcasts: A Goldmine for Advertisers
Educational podcasts have become a valuable tool in today’s tech-savvy world, offering listeners countless opportunities to expand their knowledge in various topics. These podcasts cater to multiple audiences and provide […]
August 7, 2023
5 Factors Altering The Future Of Advertising
The intersection of technology, consumer behavior, and market dynamics is creating a whirlwind of change that no company can afford to ignore. From the rapid rise of artificial intelligence to […]
July 27, 2023
How To Fix The Top 10 Landing Page Mistakes
A landing page is more than just a web page. It’s a strategic tool that, when optimized effectively, has the power to convert casual visitors into loyal customers. However, even […]
July 19, 2023
Economics Of TV Content Monetization And Using Data To Reach Your Fragmented Audience
As the television environment evolves, so does the economics of making money off TV content. The emergence of streaming platforms, on-demand media, and the increasing fragmentation of audiences is reshaping […]
July 5, 2023
Tracking Cross-Platform Advertising Performance On TV And Digital Channels
In our multi-screen modern world, it’s common for users to alternate between traditional television and digital platforms. While this offers a unique opportunity to reach a broader audience, it also […]
April 1, 2023
Leveraging Below-the-Line Strategies And Reaching New Audiences With Traditional Media
Advertising agencies have long relied on traditional media like television, radio, and print to target audiences. However, the rise of digital media and the explosion of the internet and social […]
March 14, 2023
Tap Into The Growing Market of Mobile Gaming Ads To Maximize Engagement
With the rise of technology and mobile devices, it’s become easier than ever to access and play games on the go. With more and more people turning to mobile gaming […]
March 1, 2023
How Will AI Impact The Future of TV & Radio Advertising?
Artificial Intelligence is rapidly revolutionizing how consumer brands interact with their audiences on television and radio. When used to their maximum potential, AI-driven advertisements can increase target accuracy, improve ROI, […]
February 21, 2023
The Best Conservative Podcasts For Promoting Your Brand
If you’re looking for a way to advertise your brand or business to conservative audiences, podcasts are one of the best places to run your ads. From The Ben Shapiro […]