The Remnant Agency
Saint Charles, IL 60174
our blog
articles & resources
June 27, 2024
Advanced Customer Lifetime Value Metrics in Advertising
In today’s competitive advertising landscape, Customer Lifetime Value (CLV) serves as a powerful metric that helps Chief Marketing Officers (CMOs) gauge the long-term impact of their advertising efforts on customer […]
June 24, 2024
Cross-Device Attribution in a Cookieless World: Navigating the Future of Digital Advertising
The digital advertising landscape is undergoing a significant transformation as third-party cookies, long the cornerstone of online tracking and attribution, are being phased out. This change presents substantial challenges for […]
June 21, 2024
Making Use of Unsold Ad Units to Gain A Competitive Advantage
In the high-stakes game of brand visibility, unsold ad units are the hidden aces that savvy marketers are increasingly playing to outsmart competitors. Also known as remnant advertising, these unsold […]
June 15, 2024
Maximizing Brand Exposure with Billboard and Bus Bench Advertising
Despite technological advances and changes in consumer behavior, billboard and bus bench advertising still offer maximum impact and high visibility to potential consumers on their daily commute. With these out-of-home […]
June 12, 2024
Utilizing Dayparting For Strategic Radio Ad Placement
Radio has been a mainstay of advertising for decades and has proven to be a reliable channel for reaching audiences. Nevertheless, the challenge remains: How can brands cut through the […]
June 6, 2024
The Power Of Sound Branding In Radio Advertisements
With the rise of visual media dominance, radio advertisements face the challenge of capturing listeners’ attention without any visual aid. Sound branding weaves together sound and music to create an […]
May 30, 2024
How to Leverage Spotify’s Geo-Targeting For Local Campaigns
In today’s digital marketing landscape, geo-targeting has become a powerful tool for advertisers to target their audiences more effectively. It allows companies to improve the relevance of their messages by […]
May 25, 2024
Techniques To Help Reduce Streaming TV Ad Fatigue
As the popularity of streaming TV continues to grow, advertising on these platforms has become an important component of effective marketing campaigns. Connected television (CTV) advertising offers advertisers unique opportunities […]
May 18, 2024
Comparing Monthly TV Ad Costs Across Different Markets
A strong advertising strategy is crucial for companies in today’s competitive market. Television advertising is an effective medium for reaching a broad audience and promoting products and services. The monthly […]
May 17, 2024
Leveraging Ad Sequencing In TV For Brand Storytelling
In today’s cluttered TV advertising space, it’s tough to make your brand’s story stand out. You might have a great product and a strong message, but if your ads aren’t […]
May 12, 2024
The Art Of Geolocation Targeting In Billboard Advertising
With countless billboards lining highways and cityscapes, how can you make sure your message gets to the right people at the right time? Geolocation targeting offers an intelligent solution to […]
May 8, 2024
Selecting The Right TV Ad Length For Higher Engagement
When it comes to television advertising, getting the audience’s attention is like trying to hit a moving target – difficult but not impossible. Companies are constantly struggling with the dilemma […]
May 4, 2024
Optimizing Landing Pages For Direct Response Success
Landing page optimization is important for the success of direct response marketing campaigns. With the primary goal of getting the visitor to take immediate action—such as making a purchase, signing […]
April 27, 2024
Competitor Analysis In Media Buying
In the fast-paced world of media buying, staying one step ahead of the competition is critical to success and growth. One way to gain a competitive advantage is to conduct […]
April 20, 2024
Cost-Benefit Analysis Of Digital vs. Traditional Billboards
In marketing, companies are constantly exploring different advertising strategies to ensure maximum visibility and engagement. One important decision is whether to use digital or traditional billboards. Keep reading to learn […]
April 15, 2024
Using Experiential And Guerrilla Marketing For OOH Success
Experiential and guerrilla marketing are becoming increasingly popular in out-of-home (OOH) advertising as companies seek unconventional and creative ways to capture consumers’ attention. In an age where consumers are constantly […]
April 8, 2024
The Role of Cross-Device Tracking in Connected TV Ad Campaigns
Connected TV (CTV) has emerged as a powerful platform that bridges the gap between traditional television and online streaming. As viewers increasingly shift towards consuming content on their own terms, […]
April 1, 2024
The Impact Of Ad Frequency On CTV Ad Performance
Balancing ad visibility with viewer experience can be like walking a tightrope; tilt too far in either direction, and your campaign could teeter towards irrelevance or irritation. One piece to […]
March 28, 2024
Enhancing Listener Engagement Through Podcast Ad Sequencing
As a podcast creator, you invest significant time and effort into crafting engaging content that resonates with your listeners. With the rise of podcast advertising, interruptive ads can disrupt the […]
March 17, 2024
Strategies to Negotiate Lower Ad Rates with Premium Networks
With the rising cost of premium ad space, it can be challenging to strike a balance between cost and impact. If you’re struggling to save money in your advertising budget, […]
March 10, 2024
CTV Advertising and Its Influence on Brand Exposure
CTV advertising has quickly gained popularity as more and more people switch to streaming services. With the ability to reach cord-cutters and younger audiences that are harder to reach with […]
March 4, 2024
Utilizing Premium Channels for Enhanced Audience Tracking
When it comes to engaging your audience, sometimes you need to go beyond conventional advertising outlets and venture into more exclusive channels. This is where premium channels come into play. […]
March 1, 2024
The Intersection Of Programmatic And Traditional Media Buying
Programmatic media buying is shaking up the industry by offering automated purchasing on digital platforms through data-driven decisions, while traditional methods rely on personal negotiations for ad space. This shift […]
February 24, 2024
Crafting An Effective Multi-Channel Outdoor Ad Campaign
From digital billboards that captivate city dwellers to ads in bus shelter ads that appeal to commuters, multi-channel outdoor advertising allows brands to be where their customers are. It goes […]