The Remnant Agency
Saint Charles, IL 60174
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articles & resources
March 4, 2024
Utilizing Premium Channels for Enhanced Audience Tracking
When it comes to engaging your audience, sometimes you need to go beyond conventional advertising outlets and venture into more exclusive channels. This is where premium channels come into play. […]
March 1, 2024
The Intersection Of Programmatic And Traditional Media Buying
Programmatic media buying is shaking up the industry by offering automated purchasing on digital platforms through data-driven decisions, while traditional methods rely on personal negotiations for ad space. This shift […]
February 24, 2024
Crafting An Effective Multi-Channel Outdoor Ad Campaign
From digital billboards that captivate city dwellers to ads in bus shelter ads that appeal to commuters, multi-channel outdoor advertising allows brands to be where their customers are. It goes […]
February 15, 2024
The Power Of Influencer-Read Ads In Podcasts
As the digital world continues to evolve, traditional advertising avenues become less effective as consumers crave more personal, authentic connections with brands. One of these emerging trends is influencer-read advertising […]
January 30, 2024
Elevating Ad Engagement With Mid-Roll Podcast Spots
Podcast listeners can be picky about what they listen to, and as an advertiser, you’re competing with riveting stories and insightful commentary for their attention. You want your message heard […]
January 21, 2024
Gauging Outdoor Ad Impact Through Location Data And Mobile ID
Advertisers often face the challenge of measuring how these larger-than-life billboards or wallscapes affect their target audiences. However, two elements have revolutionized how brands track ad impact and understand consumer […]
January 12, 2024
Using Ad Personalization To Increase CTV Ad Engagement
As more people stream their favorite shows on Connected TV (CTV), advertisers are struggling to figure out how to capture the attention of viewers who can easily skip or ignore […]
January 8, 2024
Educational Podcasts: A Goldmine for Advertisers
Educational podcasts have become a valuable tool in today’s tech-savvy world, offering listeners countless opportunities to expand their knowledge in various topics. These podcasts cater to multiple audiences and provide […]
August 7, 2023
5 Factors Altering The Future Of Advertising
The intersection of technology, consumer behavior, and market dynamics is creating a whirlwind of change that no company can afford to ignore. From the rapid rise of artificial intelligence to […]
July 27, 2023
How To Fix The Top 10 Landing Page Mistakes
A landing page is more than just a web page. It’s a strategic tool that, when optimized effectively, has the power to convert casual visitors into loyal customers. However, even […]
July 19, 2023
Economics Of TV Content Monetization And Using Data To Reach Your Fragmented Audience
As the television environment evolves, so does the economics of making money off TV content. The emergence of streaming platforms, on-demand media, and the increasing fragmentation of audiences is reshaping […]
July 5, 2023
Tracking Cross-Platform Advertising Performance On TV And Digital Channels
In our multi-screen modern world, it’s common for users to alternate between traditional television and digital platforms. While this offers a unique opportunity to reach a broader audience, it also […]
April 1, 2023
Leveraging Below-the-Line Strategies And Reaching New Audiences With Traditional Media
Advertising agencies have long relied on traditional media like television, radio, and print to target audiences. However, the rise of digital media and the explosion of the internet and social […]
March 14, 2023
Tap Into The Growing Market of Mobile Gaming Ads To Maximize Engagement
With the rise of technology and mobile devices, it’s become easier than ever to access and play games on the go. With more and more people turning to mobile gaming […]
March 1, 2023
How Will AI Impact The Future of TV & Radio Advertising?
Artificial Intelligence is rapidly revolutionizing how consumer brands interact with their audiences on television and radio. When used to their maximum potential, AI-driven advertisements can increase target accuracy, improve ROI, […]
February 21, 2023
The Best Conservative Podcasts For Promoting Your Brand
If you’re looking for a way to advertise your brand or business to conservative audiences, podcasts are one of the best places to run your ads. From The Ben Shapiro […]
February 15, 2023
Strategies To Help Your CPL Scale With Ad Spend
As business owners, brand managers, and media companies look to decrease cost per lead in their advertising campaigns, they must consider the most effective tactics available. No matter whether you’re […]
February 8, 2023
Advertising To Conservative Audiences With Traditional and Digital Media
Advertising to conservative audiences can be tricky, but it is possible with the right strategies and resources. Traditional media such as television, radio, and billboards remain powerful tools for reaching […]
February 1, 2023
Boost Your Brand Visibility With Streaming TV Advertising
As the digital landscape continues to evolve, streaming TV is becoming an increasingly popular way for brands to reach their target audience and grow brand visibility. If you’re looking for […]
January 18, 2023
CPL vs. CPA: Which Metric Matters Most?
As a business owner or brand manager, you may have heard of the terms “cost per lead” (CPL) and “cost per acquisition” (CPA). Both are valuable in understanding how effectively […]
December 15, 2022
Billboard Advertising Strategies To Maximize Your Reach
Billboard advertising is one of the most powerful forms of outdoor marketing that can help businesses get noticed. With their high visibility, billboard ads are perfect for creating awareness around […]
November 5, 2022
How Brands Can Increase Visibility By Using Social Listening
Billions of conversations occur daily on social networks, many of which include brands, services, and products. This means that a solid social media presence, along with listening and interacting with […]
October 12, 2022
How to Use the Enhanced Link Attribution Feature in Google Analytics
Google Analytics is a popular solution for tracking visitor engagement. According to BuiltWith, it’s used by over 28 million websites. While it can reveal basic visitor engagement data, Google Analytics […]
October 5, 2022
What Does Netflix’s New Ad-Supported Plan Mean for Advertisers?
For media buyers and advertisers, streaming services like Paramount Plus, Hulu, and SlingTV have provided a way to reach broad and engaged audiences. However, one service has remained ad-free: Netflix. […]